Toronto Storeys features Umber CEO Shaun Denis in its piece ‘What will Toronto’s Real Estate Industry Look Like in a Post-COVID World?’. The article interviews some of the key players in the GTA real estate scene about their thoughts on the impact the current pandemic is having on business.
The writer, Ainsley Smith, reached out to Shaun to get his thoughts on how COVID-19 will change real estate. This a topic Shaun is passionate about: over the last month, he and the UMBER team have focused on what they can do to continue offering the same professional and personalized service to their clients in a manner that corresponds to public health guidelines, and protects the safety of buyers, sellers and agents.
Shaun sees the pandemic encouraging the real estate industry to be more innovative, with virtual reality, electronic signatures, zoom calls, and virtual open houses acting as just a few of the key pieces of technology already serving as the forefront of this change.
“In the first camp, you will have agents that will go right back to the way they traditionally did business. The second group of agents will notice the benefits of utilizing technology and continue to implement it into their real estate businesses.” – CEO, Shaun Denis
Many of these features are not new for Umber, a company that has always aimed to be a leader in capitalizing on technology. For example, Shaun notes that Umber has already stopped the use of cheques and conducts all exchanges of money by electronic means. Guidelines for limiting the spread of COVID-19 are pushing other brokerages to follow Umber’s example.
Moving forward, Shaun thinks that, post-pandemic, the real estate industry will be divided into two camps.’ “In the first camp, you will have agents that will go right back to the way they traditionally did business. The second group of agents will notice the benefits of utilizing technology and continue to implement it into their real estate businesses.” Umber sits firmly in the second camp, and is proud to offer its clients all the benefits, including greater protection from COVID-19, more convenience and increased efficiency, that technology can provide.