At Umber, we believe in changing the real estate industry for the better and that progress is driven by focusing on purpose over profits.

In 2015, we realized that the traditional brokerage model was outdated and limiting in serving both agents and clients’ needs. So we decided to build a new real estate brokerage that focuses on three critical pillars:

• Treating clients like family instead of commodities and always acting in their best interests.
• Investing in our agents’ professional development and success through one-on-one training and mentoring.
• Leveraging the latest technologies to make the experience of buying or selling more easy and simple.

To date, we’ve made history as the first real estate brokerage in Canada to offer VR home walkthroughs throughout all of our listings. We’ve also started to expand in new markets. This is why we launched a new brand that perfectly aligns with our vision and what makes us different.

We consider our new look as a milestone for a few reasons:

• It’s an artistic expression that embodies our pillars, communicates our story, and amplifies our client experience.
• It is an accurate representation of our agents who are different in their style of thinking and are willing to push the envelope. 
• It’s the product of collaboration with artists who are some of the best designers and writers in the world.

The most important message that we hope to deliver through our new brand? Change.